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Avoid Booth Staff Duds: Thirteen Essential Questions You Have To Ask

By: Susan Friedmann

Booth staff selection forms the single most important factor to your exhibiting success. More than graphics, signage, literature, giveaways, or any other variable, it is the people you put on the show floor that influence a visitor’s opinion about your organization. They are your ambassadors, representing your company, for the whole world to see. In other words, your team is crucial to your overall success.

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