The Marketing Executives Group International

Dear Valued Member,

If your are technology marketer, this information may be of significant interest to you.

Why do global leaders in technology exit their chaotic executive suites to breathe in the air of the MIT campus and engage their eminent peers during the unique, one-day spectacle known as the MIT Sloan CIO Symposium (www.mitcio.com)?
Simply, because there is only one preeminent global bastion for technological innovation and excellence, the Massachusetts Institute of Technology and, the MIT Sloan CIO Symposium is at the epicenter of the annual intellectual quake that shakes the perspectives and practices of the global IT elite.

The MIT Sloan CIO Symposium is the premier technology event for global CIO and senior technology executives, who converge once a year at MIT to explore how innovative technologies and seminal academic research can help them better lead their companies, technically and operationally.
As you may know, I was part of the volunteer marketing team for the 2009 MIT Sloan CIO Symposium, the best Symposium ever, eclipsing all previous Symposium metrics of success, in spite of the abysmal economic climate.
I am privileged, again, to be invited to share my expertise with and to help shape the 2010 MIT Sloan CIO Symposium (www.mitcio.com), this time as co-chair of Marketing with Paul Bakhit.
So, given the high standard of success we achieved in 2009, Paul and I envision an even better 2010 MIT Sloan CIO Symposium and will be inviting a select few with exceptional marketing talent and experience to join us as part of the volunteer 2010 Marketing Dream Team.
Are you willing to challenge yourself and to commit a few hours a week to put your marketing skills to the test with the some of the best minds in technology sector?
This is an opportunity to work side by side and network with the brightest and best connected in the technology industry. If you are a marketer in the technology sector, contributing to the success of the MIT Sloan CIO Symposium, the premier technology thought leadership organization, is an unique and exceptional gateway to seizing valuable opportunities professionally and personally.
So, if you believe you have what it takes, then we invite you to reach out to us regarding the following opportunities:

Marcom Specialist
• Contribute ideas and concepts for lead-generation and direct marketing campaigns
• Coordinate production and placement of print and online advertisements
• Work with the marketing team to write, edit and proofread wide range of marketing materials, including collateral, event invitations, newsletters, presentations, press materials, case studies and reports, print and online advertising, and web content
• Collaborate with design and production vendors
• Support the development of print and electronic editorial style guidelines
• Your Weekly Time Investment: 3-4 hrs (through to May 19/2010)
If you are interest Contact Us: mitcio@marketingexecutives.biz , and write Marcom Specialist in the email subject. Please include a link to your LinkedIn profile.

Email Marketing Campaign Coordinator
• Design, develop and implement email marketing programs including:
• Manage multiple receipient databases, and work with key stake holders to execute multiple campaigns (prospects, participants, sponsors, partners)
• Design and edit HTML and text emails campaigns.
• Set up and execute campaign our email marketing system (constant contact)
• Conduct split-tests and determine best practices in areas like content readability, calls-to-action, and design.
• Perform quality assurance checks for e-mail launches
• Your Weekly Time Investment: 3-4 hrs (through to May 19/2010)
If you are interest Contact Us: mitcio@marketingexecutives.biz , and write Email Mktg Campaign Coordinator in the email subject Please include a link to your LinkedIn profile.

PR Coordinator
PR Coordinator, will support the Public Communications Co-Chair in the administration of PR a activities; facilitating and coordinating various events’ elements. PR Coordinator to prioritize and manage high volume of detail work, while establishing and maintaining positive relationships with a variety of organization’s publics.
Including:
• Writes press releases and advisories and disseminates to media contacts
• Monitors media outlets for coverage
• Maintains positive relationships with current contacts and develops new
• Assembles media kits as requested
• Monitors local and national media event coverage
• Organizes press conferences pre-event and on the day of the event.
• Your Weekly Time Investment: 3-4 hrs (through to May 19/2010)
If you are interest Contact Us: mitcio@marketingexecutives.biz , and write PR Coordinator
in the email subject. Please include a link to your LinkedIn profile.

To your success,

Barnard L. Crespi
Marketing Executives Group, Founder
MIT Sloan CIO Symposium, Co-Chair Marketing (www.mitcio.com)
http://www.linkedin.com/in/barnardcrespi